Articles, Essays, and Various Projects.
By: David Pricco There are several ways that companies pay to advertise online. The most common are: CPM (cost per thousand impressions, m being the roman numeral for 1000) CPC (cost per click) CPA (cost per action, where action usually means a sale)…
This is a list of Santa Barbara tech companies and startups that I originally put together as a reference for myself, and then later expanded to provide as a resource to the UCSB Technology Management Program, which I am a graduate of. As such, it makes special…
Reposted from my old blog. Originally published: Wednesday, September 3, 2009 My Story for 2009: Lessons learned from a year living and working as a business consultant in Vietnam. I’m coming back to California after working in Vietnam as a business consultant for the…read more
Posters For Humans
Independent Business 2005 – 2009
While we were in college, my good friend Ian and I decided to start our own art licensing and poster business in the summer of 2005. Annoyed by always seeing the same old cliched posters up on our friends walls, our mission was to empower independent artists and provide interesting new posters to the retail market. It was also very important for us to treat artists fairly. Our artists retained the copyright to their art, and earned a 50% royalty on all profits made from selling or licensing their designs.
We did it all. We built an entire business from scratch, finding artists, licensing and commissioning pieces, scanning originals, having physical posters printed, managing inventory, retailing posters through our website postersforhumans.com, processing credit cards, shipping, vending on our college campus, at concerts, art fairs, and though local businesses, accounting, and finally trying our best to convince major poster publishers license our collection of art to sell through their much larger channels.
We worked on it for four years, but in the end we never were quite able to make the business profitable, so eventually we shut it down. But we did learn a lot. I like to think of it as a mini-MBA. Big thanks to everyone who supported us, especially our artists!
The Retail site is still online for posterity: PostersforHumans.com
A brief, and somewhat incoherent article written about us: Independent.com
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